Oil and Gas

Saudi female millennials fuel ecommerce in the Kingdom

JEDDAH — Danube Online, the largest ecommerce grocery platform in Saudi Arabia and the Middle East, has revealed in advance of International Women’s Day, that Saudi female millennials are powering the growth of ecommerce in the Kingdom as they constitute up to 60% of users on the grocery ecommerce platform.

The Danube App, which launched in 2017 and has quickly expanded operations across the Kingdom, also revealed young Saudi women are catalyzing a change in consumer behavior when it comes to grocery shopping, leveraging technology to acquire daily household necessities, with almost 50% of Danube Online’s repeat buyers falling into the female millennial category.

“Danube Online is at the forefront of ecommerce in the Kingdom by providing an online grocery shopping experience that is convenient, fast and easy with cutting edge technology. We are delighted that the the millennial female population in Saudi Arabia have been the fastest adopters of the Danube App and are driving the growth of ecommerce in the Kingdom. Saudi Arabia is approaching a time in history, where more and more women are not only entering the work force but assuming key leadership positions.[1] We celebrate International Women’s Day with all of the women of Saudi Arabia and through Danube Online hope and wish to serve them in a small but meaningful way, having groceries delivered to their doors from easily shopping online at the click of a button,” said Majed M. Al Tahan Co-Founder & CEO, Danube Online.

Saudi Hypermarket Danube has created efficiency and ease when it comes to grocery shopping via Danube Online, and the Danube App by facilitating online shopping for fresh products and daily essentials to customers throughout the Kingdom at a time of their convenience.

International Women’s . — SG

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