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Caesars Entertainment to run its first non-gaming resorts in Dubai

Caesars Entertainment Corp announced plans to manage two luxury hotels and a beach club in Dubai, the casino operator’s first non-gaming resorts.

The operator of Caesars Palace in Las Vegas said it signed a non-binding letter of intent with Dubai’s state-linked Meraas Holding to manage the hotels, located on the Bluewaters Island development. The Caesars-branded resorts would feature 479 hotel rooms and 12 restaurants and bars.

The new hotels, Caesars Palace Bluewaters Dubai and Caesars Bluewaters Dubai, will open in the fourth quarter, Meraas said in a separate statement.

Bob Morse, president of hospitality for Caesars, told Reuters his firm would operate more non-gaming resorts around the world in coming years as part of a strategic plan focusing on financial centers as well as traditional resort areas.

“We are looking at other locations and actively pursuing opportunities there,” Morse said, adding that Caesars had expanded its development team for non-gaming business in recent months and was looking at Asia as well as the Middle East, Europe and the United States.

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